Sociocultural characteristics of consumer behavior among Japanese youth: From traditional paradigm to modern trends

V. S. Morozova; V. A. Reunova

Japanese Studies in Russia
Yaponskiye issledovaniya

ISSN 2500-2872 (Online)

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Morozova V.S., Reunova V.A. Sociocultural characteristics of consumer behavior among Japanese youth: From traditional paradigm to modern trends. Japanese Studies in Russia. 2023;(4):81-93. (In Russ.) https://doi.org/10.55105/2500-2872-2023-4-81-93

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ISSN 2500-2872 (Online)

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Streltsov Dmitry V.

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About the Authors

V. S. Morozova
Herzen University; HSE University
Russian Federation

Morozova Valentina S., Doctor of Sciences (Philosophy), Associate Professor, Professor, Department of Chinese Philology, Institute of Oriental Studies, Herzen University; Visiting Professor, Department of Chinese, South and Southeast Asian Studies, Institute of Asian and African Studies, HSE University

9, Moika Embankment, Saint-Petersburg, 191186, Russia:
123, Griboyedov Canal, Saint-Petersburg, 190068, Russia

V. A. Reunova
HSE University
Russian Federation

Reunova Valeriia A., master’s student, Master’s Programme “Electronic Business and Digital Innovations”

11, Pokrovsky Bulvar, Moscow, 109028, Russia

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